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What impact does SCM have on customer relationships?

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What impact does SCM have on customer relationships?

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A failure in the supply chain could mean that customers receive the wrong products or receive damaged or defective goods; it can also mean that their deliveries are made too late. With an integrated SCM and CRM software package, call-center agents can better communicate with customers about these problems. They can also provide feedback to the supply-chain side about problems that arise and work together more effectively in real time to resolve these challenges.

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