What influence can an ordinary citizen possibly have on such large problems? Don we need TV coverage and politicians espousing new approaches to nuclear weapons?
While mass media will be helpful in changing our thinking about nuclear weapons, by definition they can only cover topics that are of interest to a mass audience. After enough of the population has changed its thinking, the mass media will become very important. But before we can reach that point, we first have to reach a much smaller “creative minority.” In that early stage of the process, individual action is almost the only useful tool. You can augment your communications with “new media” such as blogs, YouTube, and Facebook that bypass the traditional mass media. By including our Internet address, NuclearRisk.org, such efforts can greatly aid progress.
