What information does Phorm store about browsing behaviour?

behaviour browsing phorm store
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What information does Phorm store about browsing behaviour?

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Against the pre-defined advertising categories, Phorm only stores the fact that a match has been made with the advertising categories, the random number and an activity score, which is a weighting of how recently and how frequently a category match was triggered. No sensitive data is stored – no personal data, browsing histories or IP addresses.

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