What innovations will be making an impact on pharmaceutical market research in the next 12-18 months?
GA. Social media will continue to have a dramatic impact on the pharma industry, because it is further behind than others in developing significant and reciprocal relationships with its end-users, and because it is one of the most highly regulated in the world today. A good number of pharma companies have entered into the world of social media, although most tepidly and over-cautiously due to the regulatory governance which controls and dictates how they interact with consumers. Pharma does needs to embrace social media, and present itself transparently and genuinely to the power of these networks, in order to foster a real and reciprocal exchange of information. However, if pharma attempts to manipulate, control, disseminate marketing messages, or execute traditional marketing tactics within this new technology realm, consumers will globally expose their disingenuous efforts to all. PK. In terms of market research innovations and trends, we believe there will continue to be a migratio
