What is a Click and Mortar Company?

Click COMPANY mortar
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What is a Click and Mortar Company?

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A click and mortar company is a company that has a traditional physical presence but has added e-marketing to their marketing strategy. An example of a click and mortar company includes JC Penny’s, Wal-Mart, K-Mart, Target, etc. Basically it is any company with a website at which a buyer can make purchases either online or in the “brick and mortar” store.

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