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What is a fund supermarket?

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This is where a provider makes available a selection of unit trusts and OEICs managed by more than one fund manager in one investment account. For example Interactive Investors Fund Supermarket has over 400 funds which are provided by 24 of the leading UK fund managers. You can invest in these funds from one place and within accounts administered by Interactive Investor. With Interactive Investor you can invest in unit trusts and OEICs within the Fund Supermarket through 3 accounts: Interactive Investor ISA, Interactive Investor PEP and/or an Interactive Investor Unwrapped Account.  more

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It's an identical concept to traditional supermarkets. Under 'one roof' you can find and buy a wide range of funds from some of the world's leading fund companies (brands). To ensure you get value for your money every fund within our Fund Supermarket has a negotiated discount on charges, many up to as much as 100%.
natweststockbrokers.co.uk
/investment/investment_supermarket_...
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