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What is a geo label?

April 26, 2017Geo Label

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What is a geo label?

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Yahoo! Search Marketing allows advertisers to geographically target their ads to potential customers located in or interested in particular geographic areas. A geographic label (geo label) at the bottom of the ad below the ad URL displays the location the advertiser serves, based on the advertiser’s geo-targeting selection. Geo labels may be displayed for certain ads — typically for inherently local terms such as “locksmith” or “dentist” — that are geotargeted at the state, DMA or city level.