What is a Grand Opening?
A grand opening is the official opening to the public of a business or public office. It lets potential patrons and customers know that a new venture is opening in their area. Grand openings may include ribbon-cutting ceremonies, foods and drinks, prizes and discount prices on merchandise. Grand openings are very important for a business as residents may not always notice a new store opening in their area. Promotions such as announcing the grand opening in the local paper and including discount coupons for customers to redeem at the store are common. The idea of promoting a grand opening is to get people into the business with the hope that they’ll be long-time customers or patrons. Something like a coupon or contest may help entice people into attending the grand opening.
