What is a lead generation system?
These are systems that help you set up, implement, and track leads. Pricing in lead generation is a somewhat ambiguous issue, since there are not many standards here, and each specialist in attracting leads is guided by their own practice.
A lead generation system is the process by which a company generates potential customers for other businesses. There are many ways to go about this. A company can send direct mail to customers already in its database. It can offer incentives to current customers who refer friends who then become customers. It can also purchase advertising: print, television and radio ads, online targeted advertising, or any combination thereof. But a more common lead generation system involves purchasing tailored lists of potential customers from a lead generation agency. These lists will likely be more expensive than simply throwing your name “out there” in a print ad, but the return on investment will generally be much greater. With targeted lists, you’re spending your valuable advertising dollars on customers who are in the market to purchase your product.
