What is a refillable soup bowl?
It’s a bowl we devised that would go down about halfway, and then slowly start refilling itself. But it would refill itself so imperceptibly that no one would notice that it was happening. And you found that people continue to eat based on what’s in the bowl? Exactly; you’re using a visual cue. You think: “There’s still soup in my bowl, so I still need to keep eating. I haven’t eaten half a bowl yet.” Everyone’s heard about the concept of “super-sizing” in fast-food restaurants, but where else do you see that phenomenon? Plates have gotten a lot bigger. Look at the plates in antique stores, from the ’40s and ’50s. An antique store owner told me customers would really like the pattern on a dinner plate from the ’40s, and they’d say: “I like these salad plates. Do you have any dinner plates?” One time, when he told a woman, “No, those are dinner plates,” she went back and found a platter, and said, “Do you have any more of these platters that I could use as dinner plates?” How does servi
