What is a search phrase?
When people use the Web Search Engines to find a specific product or service they enter a group of words reflecting their need. These words are what we call the “SEARCH PHRASE” So you need to tell us how you think people will search for your product or service by giving us your “SEARCH PHRASES”. Choose FOUR or more sets of TWO (or more) words reflecting how you would like your product or service to be found on internet searches (they must all be on a similar subject matter). If you can’t decide which search phrases to use, try out this tool for free … Click Here. Your search phrases should be as specific, and as relevant, as you can make them. If your products are only sold in a specific geographic area, then include that within the search phrases. Choose words in the singular tense when appropriate (e.g. “web positions” would get found by somebody searching with the phrase “web position”, but the reverse is not true). Also choose phrases with a similar meaning (e.g. “web position” h
Before we go any further, let’s discuss the difference between a core term and a search phrase. For the purpose of this document a core term and search phrase are similar in that both will be searched and both can provide potential traffic to your site. Core terms, represent a broader topic while the search phrases are simply core terms with added qualifiers, therefore representing a narrower focus. Both core terms and search phrases will be optimized into your website to drive traffic and hopefully, be instrumental in generating strong conversion rates. In the research process each core term will be used to uncover dozens, if not hundreds of search phrases which collectively will bring in the bulk of your targeted traffic.
The text you type into a search engine when you are trying to find a web site. What exactly do I get for my money? Our search engine optimisation service includes research into relevant and commonly used search phrases relevant to your business or organisation. From this research we will decide what we can do to improve your search engine rankings.
