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What is a third party content provider/merchant subscription?

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What is a third party content provider/merchant subscription?

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Third party content provider or merchant means entities other than AT&T Mobility who advertise, aggregate billing for, offer and/or sell third party mobile content, including third party mobile content subscription, directly to AT&T Mobility?s wireless customers as well as their marketing agents and/or licensors, and include VeriSign, M-Qube, Jamster International SARL, and Mblox. Providers who sell mobile content on or through AT&T Mobility?s Media Mall are not thereby third party providers for the purposes of such sales.

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*Sadly, we had to bring back ads too. Hopefully more targeted.