What is “advertising driven mobile content”?
CPT: Advertising-driven mobile content is material that is centered or “wrapped” around a recording artist or consumer brand. For instance, GuitarStar comes with a standard AdME character called Stevie Gibbs. However, other GuitarStar packages are available based on emerging artists in our current stable. Now, record labels are interested in doing the same thing with their key artists. Moreover, a number of leading advertising agencies are interested in adapting the AdME platform to promote their clients’ consumer brands. So it may not be long before we see, for example, a Dunkin’ Donuts GuitarStar package with a large, hollowed-out guitar player wailing away on a new “Dunkin’s Rockin'” campaign theme song. GOD: Why did you decide to enter this market? CPT: We actually started as a technology developer with audio synthesis and “beat matching” technologies that now underlie all AdME mobile products. Early on, we built a few gaming applications just to demonstrate these technologies. But
