What is all the fuss about Million Dollar Sites?
• Over the past few years it has become increasingly difficult to obtain effective and affordable web advertising, especially for smaller sites or those which have specialist interests. Banner exchanges have limited value and pay-for-click / pay-for-impression schemes can turn out to be unreliable, difficult to set up and administer, and very expensive. Then, in 2005, British student Alex Tew came up with the simple and revolutionary concept of selling a million pixels of long-term 24-hour advertising space for a one-off charge of $1 per pixel. The extraordinary success of his milliondollarhomepage.com, and the worldwide attention it has received, has taken the Web by storm. A number of direct “copycat” sites have already appeared, and an even larger number of “million dollar” domains have been registered, many of which aim (as we do) to extend the general concept of pixel advertising to specific areas of consumer interest. Both advertisers and web-users have immediately grasped the si
