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What Is Aquafina In The Marketing Field?

AQUAFINA field Marketing
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What Is Aquafina In The Marketing Field?

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In the marketing field Aquafina will be classified as a fast moving consumer good. The short form for fast moving consumer good is FMCG. All FMCG goods tend to have some common characterestics: High volume sales Low margin products Many competitors in the market Many buyers in the market Low entry barriers in the market Technology wise, not very intensive Supported by large advertising and marketing budgets Most firms except the market leaders will follow the push strategy Most of the products will have a long product life cycle also called PLC All FMCG goods are easily available in convenience stores Aquafina is the mineral water brand of Pepsi. It has many rivals in many markets. Its chief rival tends to be Coca-Cola. It also faces competition from other local competitors. Aquafina tends to abhor the use of celebrities in its advertising unlike its parent company which liberally uses celebrities in its cola ads.

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