What Is Business Intelligence Analytics?
Business intelligence analytics combines two of the leading concepts in information technology into a powerful tool for both businesses and organizations. In order to utilize these concepts in a productive way, the organization requires skilled, dedicated business analysts, business intelligence software, and powerful analytics tools. The primary purpose of a business intelligence analytics system is to identify trends and patterns in consumer behavior. This information is used to increase profitability, focus the company on client’s needs, and provide enhanced accuracy in cost benefit analysis.