What is Carlsberg saying?

Carlsberg slogan
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What is Carlsberg saying?

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Carlsberg drinkers are successful but enjoy laughing at themselves. Expert opinion: Carlsberg’s slogan has resonated down the years, Graham Hales says, but has also put a bit of strain on the product. “The contemporary ads – like probably the best flatmate – have taken the concept into new territory and taken the pressure off Carlsberg of terms of it being probably the best lager in the world.” “That is a very difficult thing to claim or substantiate.” Impact verdict: Still refreshing Full article.

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