What is CMYK (4 colour) printing?
CMYK or “process” printing creates a full colour image on either paper or a disc. Most of the printed material you see (such as color magazines and brochures) is printed on a four colour press. Each of the 4 letters stand for one specifice ‘can of paint’. C=cyan(blue), M=magenta (pinkish red), Y= yellow, and K=black(key). By combining different percentages of each of these four colours, any full colour image can be achieved. 4/4 – inserts are full colour on both sides of the page 4/1 – inserts are full colour on one side. w/ black only on the back. 4/0 – inserts are full colour on one side and blank on the second side. 4/1 stapled booklet has a full colour cover. All inside pages are black. Printing presses will always try to match the PDF proofs that you approved during the pre-press stage. Please note that while PDF proofing is not THE most accurate proofing mechanism in the print industry, (hard copy proofing can result in truer colour), it is the overwhelming favourite in our indus