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WHAT IS COACHING?

coaching
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WHAT IS COACHING?

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The International Coaching Federation defines coaching as “an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future, recognizing that results are a matter of the client’s intentions, choices and actions, supported by the coach’s efforts and application of the coaching process.

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Professional Coaching is a professional partnership between a qualified coach and an individual or team that supports the achievement of extraordinary results, based on goals set by the individual or team. Through the process of coaching, individuals focus on the skills and actions needed to successfully produce their personally relevant results. The individual or team chooses the focus of conversation, while the coach listens and contributes observations and questions as well as concepts and principles which can assist in generating possibilities and identifying actions. Through the coaching process the clarity that is needed to support the most effective actions is achieved. Coaching accelerates the individual’s or team’s progress by providing greater focus and awareness of possibilities leading to more effective choices. Coaching concentrates on where individuals are now and what they are willing to do to get where they want to be in the future.

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Coaching provides the tools and feedback people need to perform at their peak. Coaching is the process of unleashing people’s potential to reach meaningful, important objectives. It can also provide much-needed structure and stability to enable people to perform at their best. It can also provide a new perspective on issues, clarify obstacles and redefine dreams.

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Coaching is the opportunity to collaborate one-on-one to maximize results both personally and professionally. Partnering with a coach can mean the difference between good and great.

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Coaching is a supportive partnership between two individuals; the coach (the person providing the coaching) and the coachee (the person receiving the coaching) and is based on mutual trust and respect. In order for personal development and performance improvement to occur, a coaching relationship must be underpinned by this trust and collaboration. A coach can equip coachees with the tools, knowledge, and opportunities they need to fully develop and be effective in their commitment to themselves, their business and their work.

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