What is Cross-Selling?
Cross-selling is a strategy of providing existing customers the opportunity to purchase additional items offered by the seller. Often, cross-selling involves offering the customer items that compliment the original purchase in some manner. The idea behind cross-selling is to capture a larger share of the consumer market by meeting more of the needs and wants of each individual customer. The idea of cross-selling translates well into just about any business situation. In the fast food industry, customers are often invited to try new products or established complimentary items. For example, when an individual orders a hamburger at a local fast food restaurant, the server will often ask the customer if her or she would like a side item to go with the hamburger. If the restaurant is offering a new dessert, the server may also suggest to the customer that the new item may be a desirable compliment to the hamburger. By employing this simple approach, the server may entice the customer into m
With Cross-Selling you make recommendations for customers during their purchase to further articles of your eShop based on the items which may be of interest. During the purchase similar items are indicated to the customer that relate to items they have chosen. The advantage of Cross-Selling is that the customer sees items from your shop which they may not have seen without this prompting and possibly would not order. Another advantage for Cross-Selling is that it is an efficient way for you to advertise other items within your eShop and promote certain items.