What is CSR for Indian Companies ?
The UNDP Survey says: Several models have been advanced that attempt to describe how companies relate to the society. What responsibilities companies are willing to assume, and what are the societal expectations from them? The principal underlying tenets driving the debate are globally uniform but assume local flavour, based on local socio-economic and cultural context. In the contemporary era of global integration, the local flavour in the debate is increasingly subsumed by the global debate. The diversity in definition of CSR is amply reflected in the responses received from companies on their perception of CSR. A striking feature of the responses is that the respondents are in near unanimity that CSR is very much included in the domain of corporate action and that passive philanthropy is no longer sufficient in the realm of CSR. The Principal Objective of the UNDP Survey was to ascertain the predominant perceptions on CSR in India and the role that companies define for themselves.So
