What is cultural homogenization?

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Cultural homogenization is the homegenisation of different cultural practices into one blended, uniform cultural practices that do not allow easy identification of the characteristics of many cultures. It means over the years, peoples of two or more cultures have interacted and intermingles in such a manner as to lose their individual cultural identities and merged into a one uniform culture than does not show any trace of diversity of different cultures among the people. Coca-Cola's famous 1970s ad that had children representing cultures from around the world singing together (and, of course, drinking Coke) symbolizes the tendency of globalization to discount or caricature cultural difference while reducing individuals to the status of potential consumers. But despite its attempts to set global harmony to song, the move towards cultural homogenization that is implicit in the ad and in globalization has significant consequences. Cultural homogenization substitutes a kind of ... more
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