What is Data Mining Software?
Data mining software extracts patterns from data. As more data is gathered, data mining software is becoming an increasingly important tool to transform this data into decision making information. It is commonly used in a wide range of profiling practices, such as marketing, inventory, customer analysis, purchases, projects. While data mining can be used to uncover patterns in data samples, it is important to be aware that the use of non-representative samples of data may produce results that may appear misleading. Data mining can contribute significantly to the bottom line. Businesses employing data mining will see a direct return on investment. Data mining can also translate corporate-level goals, such as profit and margin share targets, into operational decisions, such as production plans and workforce levels. Another example of data mining, often called the market basket analysis, relates to its use in retail sales. If a clothing store records the purchases of customers, a data-min
