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What is default/unsold?

Default unsold
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What is default/unsold?

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A. Paypopup may not be able to fill 100% of paying ads. Paypopup provides free default management services to publishers. Default is used in the event that there are no paid ads avaiable at the particular time to serve to publisher’s site. And this will count as unsold.

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*Sadly, we had to bring back ads too. Hopefully more targeted.