What is difference between business name and trademark?
The business name is a name of a company. Registration of the business name prevents others from register the business name only in the same city, town, or village. Thus, the third party can register the same business name in an area different from an area in which the business name is registered. In contrast, the trademark is a name (mark) given to goods or services. Once the trademark is registered, only one right exists concerning identical or similar goods, and the right is effective throughout Japan. Thus, if a trademark similar to your own business name is registered by the third party, your trademark application of the business name is not allowed. In some cases, your business operation may be limited. Accordingly, we recommend you to register not only the business name but also the trademark. Trademark whose registration is not allowed Under the trademark low, it is necessary to satisfy some requirements in registration. For example, registration of the following trademarks is
