What is different with Zero-Loft and other insulations that I am used to wearing?
Zero-Loft is extremely different. It is made with a revolutionary nano-technology that produces a material that is over 99% air, but the air is encapsulated in the material in such a way that it cannot escape. In other words, it doesn’t need the bulky air pockets to insulate. That is why Zero-LoftTM retains its insulative properties under pressure or compression (example – when you are setting on that cold tree stand or aluminum bench at your kids football game).
