What is Digital Signage?
Digital Signage is the new way of advertising, communicating and deploying information without the long-term expense and time of printing and producing physical sign itself. Digital signage encompasses a variety of different audio, visual and software technologies to control electronic signs which can be updated and scheduled with various content media from animations to still images.
Digital Signage is today’s answer to traditional signs. Using electronic media and digital displays, you can quickly and easily transform traditional signs into a multimedia experience that will grab your customer’s attention. Plus, you control the signage as well as how often to change it. And you can change it to reflect what is going on in your business in a matter of minutes.
In short, it refers to electronically controlled signs that you can update on-the-fly, without having to touch the physical sign itself. You can change the content quickly and inexpensively, and deliver targeted messages to hundreds or thousands of displays at once. These dynamic displays are often used to present a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events. Digital signs are frequently located in crowded public venues, so the screens and content need to stand out. Accordingly, these networks were early adopters of large-screen LCDs, plasma monitors, front/rear projectors, organic LED (OLED), and holographic and 3D imaging technologies. For very simple applications, a digital sign might simply be a scrolling message board, but even those devices can display basic graphics and animation. Most digital signs are mounted on a wall, ceiling, shelf, or endcap, but the creative use of display technologies has l
Change the way your customers think, feel, act and decide. Digital signage is known by many names*, but all of them boil down to getting an electronic message to a display somewhere on the planet. Digital signage is already part of your life; it’s in airports, restaurants, banks, shopping malls, office lobbies, store aisles, casinos, post offices, and grocery store check-out lanes. Digital signage is very flexible. With a little help, you can set up a tailored network that meets your business needs and speaks specifically to your customers, employees, or guests.
MediaVision Digital signage is a form of communication and advertising in which content and messages displayed on an LCD TV or Projector (the digital sign) can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. Also known as narrowcasting, digital signage utilizes multimedia to distribute rich information in abundant formats (HTML, Flash, High-Definition Video, Dynamic Text or RSS, and Pictures) over IP networks to digital, flat-panel displays or projectors. Replacing or enhancing traditional signs, digital signage offers a flexible and interactive communication platform to promote, inform, educate, and entertain specific audiences at specific times, in a variety usage scenarios.
