What is Digital Signage?
Digital Signage can be defined as digital content (audio, video, graphics and/or text) that can be remotely managed over an IP network to electronic displays for the purpose of informing or inciting changes in viewer behavior. Digital signage systems provide centralized scheduling, management, and publishing of digital media assets to on-premise LCD, plasma, LED, kiosks, outdoor billboards, video walls, and even a computer desktop.
When it comes to the future of messaging, all signs point to change. In the case of digital signage, the change is nothing short of revolutionary. Digital signage is a broad term used to describe the integration of a variety of technologies, including software, that culminate in a single end result: a unique and powerful communications medium that poriveds unparalleled opportunities to capture your audience’s attention, educate and inform, build brands, improve customer experience and drive sales.
Also known as a Visitor Information System, Digital Signage is a way of communicating messages on an electronic screen or digital sign. Changes can be made to the messages and images using digital signage software, without the need to modify the physical sign. The content on your digital can range from simple PowerPoint presentations, to scrolling messages, RSS feeds and moving images. You can choose to display TV channels, or play your own moving images. Digital Signage can be used for many different purposes, for example: In the foyer of a school or university to display messages to students In train stations to display arrival and departure times and any other messages In bars or restaurants to display music videos, advertising information In retail establishments to display in-store promotions In a corporate foyer/reception area to welcome clients and display corporate information The content can be displayed is many way, such as on a plasma or LCD display, through a projector onto
Digital signage is a way of displaying information via a digital medium. So rather than using a wooden or plastic sign, which would have a static message, a business may use digital signage to have a screen displaying information that could shift regularly and on demand. Digital signage is a popular form of advertising as well, and is one of the fastest-growing forms of out of home advertising. Digital signage offers a wide range of advantages over traditional signage, from improved flexibility to a higher average return on investment. An example of out-of-home advertising digital signage that many people will have seen is the use of large screens displaying messages over businesses alongside an interstate or major roadway. Often these will be seen above a mall, or sometimes a car lot, giving information on the businesses that can be found within, and sometimes with specific deals highlighted. Events may also be displayed on this sort of digital signage, allowing it to act as a massive
Digital Signage is the new way of advertising, communicating and deploying information without the long-term expense and time of printing and producing physical sign itself. Digital signage encompasses a variety of different audio, visual and software technologies to control electronic signs which can be updated and scheduled with various content media from animations to still images.
