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What is Digital Signage?

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What is Digital Signage?

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When it comes to the future of messaging, all signs point to change. In the case of digital signage, the change is nothing short of revolutionary. Digital signage is a broad term used to describe the integration of a variety of technologies, including software, that culminate in a single end result: a unique and powerful communications medium that poriveds unparalleled opportunities to capture your audience’s attention, educate and inform, build brands, improve customer experience and drive sales.

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Digital Signage can be defined as digital content (audio, video, graphics and/or text) that can be remotely managed over an IP network to electronic displays for the purpose of informing or inciting changes in viewer behavior. Digital signage systems provide centralized scheduling, management, and publishing of digital media assets to on-premise LCD, plasma, LED, kiosks, outdoor billboards, video walls, and even a computer desktop.

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Digital signage is a really useful option in order to attract new customers to your business and to improve it effectively. Here is https://9to5mac.com/2019/12/21/apple-tv-digital-signage/ apple digital signage article, where are described all benefits about it, how to improve business without problems and on what to pay attention to. It is a powerful advertising method.

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MediaVision Digital signage is a form of communication and advertising in which content and messages displayed on an LCD TV or Projector (the digital sign) can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times. Digital signage offers superior return on investment compared to traditional printed signs. Also known as narrowcasting, digital signage utilizes multimedia to distribute rich information in abundant formats (HTML, Flash, High-Definition Video, Dynamic Text or RSS, and Pictures) over IP networks to digital, flat-panel displays or projectors. Replacing or enhancing traditional signs, digital signage offers a flexible and interactive communication platform to promote, inform, educate, and entertain specific audiences at specific times, in a variety usage scenarios.

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Digital Signage is today’s answer to traditional signs. Using electronic media and digital displays, you can quickly and easily transform traditional signs into a multimedia experience that will grab your customer’s attention. Plus, you control the signage as well as how often to change it. And you can change it to reflect what is going on in your business in a matter of minutes.

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