What is direct mail advertising?
Direct Mail Advertising is… Any promotional advertising which travels through the post, or is delivered to mail boxes by other distributors. A direct Mail Advertising Campaign offers businesses a way to present their advertisements to the consumer directly. It also provides the consumer a chance to learn more about the businesses and the offers they may be promoting. A Direct Mail Advertisement is delivered to homes and/or businesses via the United States Postal Service (USPS). It is delivered directly to a mail-box and this is what makes the Direct Mail Advertising Avenue such a valuable one. Businesses are able to promote interest in a new product or service; sales are generated, orders are taken and an increase in traffic to a store front, website or specified location is the goal. Long-term relationships are cultivated; brand recognition is improved through the heightened awareness that is created by the delivery of an advertisement to large quantities of people in the same area
