What is e-mail marketing?
Email marketing is simply the use of email, in its various forms, to help marketers build stronger connections between their customers and their brands – and consequently to build their businesses. It’s not the random act of mass distribution of email to every address possible. It is the commonsense use of the Internet for communication purposes, employing the most customer-friendly application on the Internet, email.
Email marketing is the form of direct mail marketing which is done through electronic mail. We can send a commercial message to a group of people through it. It is one of the easiest and powerful ways to promote a business. Email marketing can be done with either cold lists or current customer database. Hence it needs an updated and targeted consumer database so that the process become effective and successful. Mailing list or database is an important part of this marketing technique.
