what is Fairmont and how is it different from Swisstel, which also attracts large groups and is more commercial?
The Fairmont brand is built around three dimensions. The hotels tend to have a certain presence large, big meeting space, big lobby, in some cases, distinctive architecture, such as the Fairmont Peace Hotel in Shanghai, or The Savoy, A Fairmont Hotel in London. They are not cookie-cutter hotels and are indigenous to location, very much about place and destination. Engaging service is an important dimension. And as that is what Raffles has always been, the conversion of Raffles The Plaza to Fairmont is simple. Swisstel tends to be more modern, more Swiss-efficient, so we dont have much difficulty separating the two.
