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What is FEMSAs relationship with Coors in Mexico?

April 26, 2017Coors femsa mexico relationship

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What is FEMSAs relationship with Coors in Mexico?

1 Answer

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10 Posted

On June 23, 2004, FEMSA and Coors Brewing Company agreed to make FEMSA Cerveza the sole and exclusive importer, distributor, marketer, and seller of Coors Light beer in Mexico. The agreement is renewable for an initial term of up to 10 years and provides FEMSA Cerveza with a high-quality, imported, light beer that fits well with its existing portfolio.