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What is Friskies the Cat doing right now?

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What is Friskies the Cat doing right now?

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Bielec: He’s gone into a training session/mental preparation thing. It’s all about the cat now. You have to see this in action. People will just be blown away by how a cat can interact with a house. What would your cat do during the day in a perfect habitat that stimulates him and makes him happy? I have really blown dinner parties by saying, “I can’t believe you’re feeding your cat right next to their litter box.” But people are not educated. It’s not their fault. Now there’ll be no excuse. No matter how many people look at this project, everybody’s going to have a different reaction. This goes beyond flash and product and packaging, into a whole new area — it’s fun, it’s educational, it makes you a responsible pet owner. It’s probably one of the most exciting things I’ve ever been involved with.

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