What is Geo Targeting within Google Webmaster Tools?
Released with little fanfare in late 2007, the Geotargeting tool has the potential to change the way companies plan their multi-country SEO strategies. I briefly mentioned the Geo Targeting tool previously, but from the official release: Starting today Google Webmaster Tools helps you better control the country association of your content on a per-domain, per-subdomain, or per-directory level. The information you give us will help us determine how your site appears in our country-specific search results, and also improves our search results for geographic queries. So whereas before you had to either use ccTLD or server IP location to inform Google of your preferred country level index, now both of these requirements have become redundant.
