What is geo targeting?
The geo-targeting feature allows us to identify the country of origin of your users and display advertiser results accordingly. So, for example, if a user in America were to search your parking page then we would return advertiser results from our US advertiser programme. As well as improving the quality of traffic which our advertisers receive (which in turn drives up bid prices), Geo-targeting also increases the relevance of the ads displayed to your users, making them more likely to click through to them.