What is Guerilla, Extreme or Grassroots Marketing?
These types of marketing include any activity that uses a means other than traditional media to communicate your businesss name and products to your prospective customers. It could be an unusual publicity stunt, a free product sampling, a special event, or even a logo placed in an unexpected location. Also called extreme marketing, grassroots marketing, or even feet-on-the-street marketing, a guerilla campaign has no preset rules or boundaries. What is Word-of-Mouth or Viral Marketing The term Viral Marketing has caught on and it does not look like it is going away. Viral Marketing is when one person tells another about your business, product, service, or idea. Just like a virus, word of your good deal spreads from one person to another, it is Word-of-Mouth. Before there was an Internet, eBay was still Fun and Dinosaurs ruled the earth. There always seemed to be one thing that all the kids had that you wanted. This is what you are trying to do with GrassRoots Marketing, you want your p
