What is IKEA concept?
IKEA concept is based upon the answers to this question: “Why are IKEA prices so low with such good quality and design?” 1. Why do our designers create the price tag first? – At IKEA, our designers’ main concern is to make good quality furniture at a price that is affordable. – That’s why. 2. Why do we make so many of everything? – By producing and distributing in bulk, we get big discounts which we pass on to you. – That’s why. 3. Why are we obsessed with keeping things flat? – IKEA furniture is flat-packed. This means it’s cheaper for us to store and transport. – That’s why. 4. Why do we abuse our goods? – At IKEA, we always put our furniture through rigorous testing, to make sure it can stand up to just about anything. – That’s why. 5. Why isn’t there always an assistant when I need one? – The information you need is on the price tag. Serving yourself means you don’t pay for help you don’t need. – That’s why. 6. Why should I deliver my own furniture? – Taking home the furniture your
