What is individual marketing?
individual marketing can be called as customized marketing or one-to-one marketing.individuals can directly talk with the suppliers or the manufacturers for fulfilling their wants for the required product.Because of the rapid growth in the information technology sector people can log on to the websites-looking for the information and evaluations of products or service offers for customizing their products.they can design their own products also.best example for individual marketing is dell.in dell website you can customize your owm laptop ar even you can design your owm laptop based on your requiments