What is Intellectual Property Management?
Intellectual Property Management is all about optimizing the benefits from a company’s intangible intellectual assets, thereby building an IP portfolio. Managing a company’s intellectual assets in order to achieve the organization’s growth plans is important for the success of a business venture. A company’s IP portfolio is a strong indicator of its valuable intangible assets and it needs to be constantly strengthened by filing new patent applications, licensing, and cross-licensing. All of this is required to survive and thrive in a competitive business environment, adding value through creative and non-traditional applications.
