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What is Interflora?

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10 Posted

What is Interflora?

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10

One of the nicest ways to express a personal message is to “SAY IT WITH FLOWERS”. Almost one hundred years ago this expression of a message left the sender and their florist in relative hardship because of transportation difficulties. At this time, florists on differing sides of towns exchanged orders (at market) and made their financial settlement on a personal basis. Because of this, the relaying or exchanging of orders by wire began operating in Germany in 1908 and America as early as 1910. The growth of relaying flower orders from one florist to another accelerated, but not to any great extent, until World War Two, when troops away from home added impetus to the sending of flowers by wire. World-wide Growth Upon the cessation of hostilities florists on both sides of the Atlantic recognised that a formal agreement would be necessary to develop the interest generated through the war years into a peace-time venture. Therefore on July 22nd 1946 representatives of America, Britain and E

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