What is INVISION working on beyond addressable and interactive advertising?
From an ad operations perspective, interactive and addressable television advertising can be viewed as hybrids of traditional television and internet advertising. Thus, our work upgrading DealMaker for advanced television will serve as a base for eventually enabling full digital and cross-platform capabilities. Prioritized by how the respective ad opportunities are of importance to our customers and prospects, we should be well positioned to tackle all of the following: • Television Video-on-Demand (VOD) – cable, satellite or telcos • Broadband Video • Internet Display • Mobile (Apps, WAP & Video) • Digital Video Recorders (DVR) • Interactive Television (iTV) • Electronic/Interactive Programming Guides (EPGs/IPGs) Follow AdExchanger.com (@adexchanger) on Twitter.
Related Questions
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