What is it that makes WEEI the 800 lb. gorilla in the region?
Chuck Wilson: WEEI has produced compelling sports talk for a long time and become one of the most successful radio stations in the country mostly due to smart, talent-driven programing. It has a clear, consistent identity. No one has done what they’ve done any better. WEEI has understood from the beginning the value of having hosts passionate about hot-button issues. WFAN in New York with Mike and the Mad Dog provided the dual-host blueprint. It isn’t easy. You want hosts that approach sports from different points-of-view, but you can’t just throw two individuals together and expect magic. You need them to develop an on-air chemistry, and that is something that can’t be forced. It either happens or it doesn’t. WEEI Program Director Jason Wolfe knows talent and he has been effective, as was Glenn Ordway, at putting together combinations of hosts that create sparks and can play off each other. That’s number one. Second, WEEI has done an excellent job covering sports news. If there has be
