LGE's operates under the product concept of marketing management. From 52" Plasma Flat Panel televisions to thin, sleek mobile phones that also store and play music, LGE is a company that is devoted to "fast innovation and fast growth" (LG Electronics Vision). It has focused on "developing new products in winning and key businesses, and securing technology leadership." It provides high quality and constantly updated products to further ensure its success as a top electronics manufacturer. Its research and development efforts are specifically concentrated in the area of technological capabilities and developing new growth products (LG Electronics Technology Strategy).