What is Lonely Planet's approach to promoting responsible travel?

In the immortal words of Kermit the Frog, it's not [always] easy being green. At Lonely Planet we hope to give our travelers the tools and the inspiration they need to try a new way of traveling: a green way. We hope our online information, our guidebooks and our responsible tourism features such as GreenDexes (Green Indexes) and our commitment to using credibly certified paper for our products, such as FSC or PEFC certified paper, will reveal a way of traveling that will challenge their perceptions, shake them out of their comfort zone, enthrall them and enrich their soul. Responsible travel is about minimizing your impact and maximizing your connection with people and the environment. It's about making a positive contribution and having the most rewarding and inspiring travel experiences of your life. Responsible tourism can be more or less defined as travel that takes into consideration the "triple bottom line" issues of: • Environment: travel that minimizes negative environmental ...  more