What is Marketing Collateral?
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In marketing and sales, marketing collateral is the collection of media which are used to help in the sales of a product or service. The basic objectives of marketing collaterals are to make the sales effort easier and more effective. Marketing collaterals take the form of • Sales brochures • Visual aids used in sales presentations • Posters • Signs • Demonstration scripts • Web content • Product white papers • Sales scripts • Product data sheets • Newsletters • Business cards etc. Importance of Translation of Market Research and Collaterals Market research does not mean that you are conducting research for one particular region only. It is very essential that to rise in your business, you should also know the market of your product or service in other regions as well. Similarly, market collaterals giving information about you , your product or service should be made known to a wider group of people belonging to different regions. That is why translation of market research materials an
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