What is meant by cross-cultural communication?
Amitabh, It would be very helpful to be more specific for this question, as there are many categories within cross-cultural communication. In the most general sense, it refers to being aware of and sensitive to other cultures when you are exchanging information. In business, it can mean learning how someone from another culture handles greetings, business card exchange, meeting etiquette, contract negotiation, etc. When you conduct international business, even if you do not speak the language of your client/partner, it is still your responsibility to study the major differences in behavior and practices. This will help your client/partner see that you respect how things work in his/her country, and that you will adhere to those practices as closely as possible. If your question pertains to more specific areas of communication, please let me know and I will provide a more focused answer and/or sources for you to link to.
