what is Mileage Plus Choices?
Well, Ken Feldman, United’s vice president of loyalty and e-commerce, tells us that its really an enhanced benefit: “Choices enhances the benefits of Mileage Plus redemption, specifically for Visa cardholders, and redeeming Choices is as simple as going to united.com to purchase a ticket as frequent flyers do today.” We don’t disagree, and caution members to not think of this as a replacement for Mileage Plus miles, even though we have tried to point out that this concept may expand into the normal way all members earn and burn their miles, regardless of credit card affiliation. The initial difficulty with this program is for members to understand they will have to get used to a dual currency within Mileage Plus. (Maybe its a good idea that United got rid of their “old miles” a few years back). Members using the Chase Visa cards issued by Mileage Plus will earn normal miles for those purchases, but they have a dual purpose. The miles earned can also be used on united.com for airline, h