What is Mobile SMS?
SMS, meaning Short Messaging Service, is commonly referred to as text messaging, wireless messaging, mobile messaging, or alphanumeric paging. Mobile SMS advertising consists of short messages generally no more than 160 characters in length that are sent to cellular phone. SMS Marketing is an effective means of communication as virtually all of the clientele will be reached with over 90% of SMS text messages read. SMS Marketing is a rapidly growing marketing technique that is widely available to a broad range of consumers. Companies are using Mobile SMS text messaging to achieve a huge range of objectives, from text-to-win competitions to direct-response handling, customer service management and brand building. SMS Marketing is a direct, personal, and effective marketing medium, producing unparalleled exposure to your products and services. In comparison to traditional media, SMS Marketing campaigns have exhibited a high rate of success, with an astounding 94% of messages read. Mobile
