What is MTVs Business Strategy?
In marketing terms, MTV’s strategy is very effective. It was able to properly choose a market, and segment it. It also adopted a very effective market penetration strategy, as it airs shows that show radical, pragmatic and out-of-the box ideas and themes. I guess their executive board, their top-management, are very fluent with the various marketing strategies such as: Igor Ansoff intensive growth strategies, the BCG matrix, and Michael Porter’s Five Forces and Generic Strategies.
